London Church Furniture

London Church Furniture is a small, privately owned company that specializes in the production of church furnishings. It has been in business for fifty eight years and employs an average of thirty employees.Advertising We will write a custom report sample on London Church Furniture specifically for you for only $16.05 $11/page Learn More Product The company’s product strategy is based on three major qualities: service, installation and quality. The company prides itself in using the finest quality of materials. Its furniture is made of genuine oak, which is renowned for its strength and attractiveness. The company also gives a warranty of 25 years when a client purchases a product from them. Most of the furnishings are made by hand in order to ascertain that adequate quality control is maintained in most of its products. The firm employs proven manufacturing methods for some automated processes such as staining, finishing and upholstering. Custome rs can also benefit from a wide selection of colors and patterns. Furthermore, it uses only the highest standards to make its foam fabrics flame resistant. Lastly, and most importantly, the organization specializes in church furniture. This means that it has mastered its craft. Dwelling on one line of furnishings has made the organization highly proficient in this sector. Examples of these products include frontal screens, pulpits, stackable chairs, communion rails and church pews (London Church Furniture par 5). Price structure The company’s furniture is competitively priced. Since the organization sells most of its products locally and lacks retail stores, then it does not need to include retail and distribution mark ups. Furthermore, the organization works with clients in order to meet their budgetary needs. However, most of its products have standard rates depending on the unit length. For instance, upholstered seats go for $60 per lineal foot while benches cost $33 per l ineal foot. A customer will pay for what he or she needs. Prices are adjusted to suit the church’s available space and number of units required. Distribution This organization only has one retail centre. Customers who need to see the products physically have to visit the company’s showroom at Kentucky. Alternatively, they may use the company website. If one needs to make an order, one may get the company’s catalogues via email after submitting one’s details online.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More One may also get this information personally from the company showroom. The company distributes its products to different churches in Eastern US. It offers shipping services that depend on the client’s location and mileage needs. The company’s strategy is to leverage on the internet, rather than traditional retail stores, to make the goods easily available to buyers. Promotional strategy The company does not employ aggressive promotional campaigns because it believes in establishing relationships with its clientele. However, it has used print media such as newspapers in order to let consumers know about its offerings. Furthermore, the organization uses the internet to promote its products. One can find its product offerings on websites like adpost.com and websitelooker.com. It also employs social networking websites such as facebook and iLike. These unconventional methods allow satisfied customers to tell other people about the products at London Church Furniture thus creating momentum for them. Conclusion This organization’s marketing strategy is based on its specificity and quality. The company’s small size allows it to provide that personal touch to clients, and this is its value proposition. Works Cited London Church Furniture. Home page. LTC. Kentucky. 2011. Web. This report on London Church Furniture was written and submitted by user V10let to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Henry Ford basic princples essays

Henry Ford basic princples essays Henry Ford operated in a time when our country was going through massive changes. The progressive era was in full swing and the industrial revolution had come to an end. With the progressive era came the idea for bigger, larger, better. Steel, railroad, and oil companies were becoming very large, and because of this many people were gaining unimaginable wealth. As some Americans were becoming richer, others were becoming poorer. This was the era, or macro environment, in which Henry Ford created the Ford Motor Company. Although people were becoming richer, and many people pushed Ford to create a line of cars for the wealthy, he had other ideas. Fords vision was to make a car in such a way and with such low cost that the men who made the cars would be able to buy one themselves. Fords mission though was not to make a cheap car, but to make one that was reasonably priced, reliable and efficient. Ford defied what other car companies were doing and what his investors pushed him to do. He created a low cost, efficient car, which was reliable. In order to create a low cost, reliable, efficient car Ford had to completely change the common used business strategies. Ford needed to create the first assembly line process for creating cars. This process gave Ford the ability to create the cars much faster then his competitors, and at a much lower cost. The assembly line put one person in one spot the entire day, doing one job. This didnt require much skill or knowledge, but put all together, created a car. As a result of this type of manufacturing process each person relied on another to complete their jobs. This caused for a very organistic work environment, with not many rules in place, as each person had a specific job to do. There was not much teamwork in this type of manufacturing process, as each person had a specific job and did not interfere with anothers job, unless the process was done incorrectly. ...

Strategic management Case Study Example | Topics and Well Written Essays - 500 words - 5

Strategic management - Case Study Example Every business in the ring fenced so that lenders have no rights to any other assets. Virgin evolved from private companies to a group where some companies are listed. I believe that inspite of the fact that The Virgin Group appears to have numerous organizations in as numerous distinctive fields, there are presumably some vital connections between the specialty units. With these key connections Virgin can attain a few advantages, for instance, economies of scale when purchasing supplies or with their logistics, more control over the business, access to more purchaser data over a few related organizations or by making it less demanding for the corporate guardian to comprehend and deal with every vital specialty unit on the off chance that they are all in comparable fields. (Keller, Parameswaran & Jacob, 2011).   However, overall Virgin takes pace after a random broadening method. This implies that The Virgin Group is an association which moves out of its own industry or market and seeks after new open doors wherever they are accessible. It adventures its present capabilities and sets about broadening in ways which can make utilization of these abilities easier and this further may overall be under-utilized. The Virgin Group as an issue guardian values all its organizations. The Virgin Group attains esteem by understanding the systematized markets. The Virgins administration group has made a decent showing in recognizing fulfillment in the business. The administration group aptitude and experience matched to the system permits the organization to offer more for less. The Virgin gathering likewise increased the value of its organizations with the brand name and utilized the brand name to overcome hindrances. The Virgin brand name is a shoppers supporter and as noticed before the brand is highly regarded with the British. The Virgin Group as a corporate parent additionally assists with restricting the dangers for alternate organizations